Wednesday, August 5, 2009

Venture into Motion










Some
explanation is definitely in order here, or as Ricky Ricardo might say "jew got some splaining to do Lewcy". Okay that might have been a bit of a stretch there, but the latest two pieces definitely have everything to do with motion. The first piece, a business card, was created for Internet Auction Marketers a automotive auction house that utilizes Ebay as there primary marketing avenue. They were in dire need of a makeover as their previous business card was created in, good gawd, Microsoft Publisher and really lacked any sense of style in it's design. Everything about the old design screamed LINEAR BORDOM. Basically we took the existing content and gave it a complete makeover. Taking the original 2D logo we re-illustrated it to give it greater depth and dimension and used it as a watermark to offset the rest of the layout. The imagery of the BMW, was placed into a 3/4 bleed of of the card to give the impression that the business card was just to small to contain it. The company liked this so much that they want us to develop this design into the front of a marketing brochure.











This second piece
we developed for a physical therapist who is an avid cyclist. We have been working on and off in the development of this logo for going on 2 years now and he wanted to incorporate the heat/spice of the sport with the structural skeletal system that supports the human frame. So when combining these two concepts, Chili-Bone Cycling was created. The chili used within this piece is actually a fictitious chili, but the bone used is an illustration of an actual humerus. These two images are presented in a skull and crossbones manner overlaid upon an illustration of a chain ring. Right out of the gate when we presented the rough draft to the sponsoring company they basically said that we had hit the ball right out of the graphics park, which to me is what we always strive. When the jersey has been completed it will be photographed and posted as well.

Please remember to visit our site at Vorzie Studios where this and many of our other graphic and web creations can be viewed. Thanks for visiting and be sure to come back again soon.

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